In report format, prepare a Marketing Mix for the product or service Essay

In report format, prepare a Marketing Mix for the product or service on which you based assignment one. The Marketing Mix you de - Essay Example This research will be divided into sections each explaining how the case product has been placed for marketing. Product segmentation, targeting and position The term segmentation basically implies that there is grouping of potential buyers and customers in different categories (Masterson & Pickton, 2010; 88). By segmentation it will enable the Dell Company to actually place the potential buyers into different groups and therefore each group will perceive maximum value of the laptop differently from the others. In my segmentation of the Dell Laptop we can have for example three categories that will be the target market of the Dell products. The first group will be under homogeneity meaning that the particular segment the group will be having the same common needs when it comes to the Dell laptop. Under this group the Dell laptop that the group needs will be the basic ones with medium capacity hard disk, wide screen, long lasting battery and user friendly navigation on the laptop and o n top of all these features, the laptop will be relatively cheaper. The second group we can refer to them as the distinction group, under this group it can be made up of the higher end market of the consumers so that they are unique group of people as compared to the other members and potential buyers. Case in point will be the business fraternity and the upper class therefore for the Dell Company, the laptop in this range will be high end in terms of the needs for instance the business market would want a very fast laptop filled with more business features. With all these features the general outlook of the Dell laptop will have to be above par with the finishing being custom made in order to suit the potential consumer needs (Richter, 2012;44). The last group will be mainly be classified under the reaction group, this means that the target customers under this segment will consist of the buyers who have a similar response to a product in the market. The target will mostly consist of the youths who are mostly technologically savvy and would love to own the latest gadgets which include laptops and this is where the Dell laptop will come into focus as a gadget that the youths will fall in love with. Therefore the price will be worth the features that will be on the laptop (Mcdonald, 2007; 121). The main impact of all this will be to ensure that every potential buyer has been catered. Marketing mix and its relation to the target consumers can be summed up with the diagram below: Product Consideration With the Dell laptop, it is expected for the laptop to embrace all characteristics of service performance meant to create importance and value to the laptop itself and therefore enable it to sell to the potential buyers (Mcloughlin, & Aaker, 2010;67). It is expected by each design that the Dell laptop has will be a key factor to the key needs of the buyers. The technology in place of the Dell laptop will be expected to be of high end and furthermore very useful to t he consumers who will be using the product (Dibb, & Simkin, 1999; 78). The design should be made with the mindset that the significance of the Dell laptop will come from the usefulness it has to the potential buyers. Furthermore the Dell laptop will come with value added services and this will include warranties to ensure that the laptop can last the given time period and with the warranty the potential

Education - Teaching Beginners Essay Example | Topics and Well Written Essays - 1750 words

Education - Teaching Beginners - Essay Example As a result, the potential of learning among the students being taught by that individual greatly reduces (Capel & Anne 2005). Almost every research conducted with an aim of increasing the knowledge base on the teaching industry concerning the teachers’ retention within the profession reports that the first three years are the most taxing and the most risky. During these three years, there is usually a great likelihood that the teaching beginner will leave the profession (Dowding 2008). The rate by which teaching beginners drop out necessitates review of the system of education especially in schools within the urban centers as well as hard-to-staff. As such, these learning institutions are regarded as the major victims as they are not only unable to retain teachers, who are fully certified, but also face an uphill task in attracting replacements. The purpose of this analysis is to access the challenges that the first year educators face and to deduce critically how mentoring o f these new teachers may assist in addressing these problems in an effort towards establishing teaching and learning of indispensable quality Some of the problems that beginners in the teaching industry face include discipline in the classroom, motivation of the students, challenges arising from trying to deal with individual differences, assessing student’s work, teacher’s relationship with the student’s parents, class work organization, insufficient teaching aids and dealing with the individual student’s problems among others. However, there are three main problems, which are regularly faced by these teaching beginners. They are: classroom discipline, motivating the students and dealing with individual differences (Boydell & Bines 2009). As such, they may seem as arising due to the inadequacy of teaching experience but on a greater insight, they were present since time immemorial and as such, they are inevitable and they tend to affect even the most exp erienced teachers. Classroom Discipline Classroom discipline refers to training within the context of self-control and within social conduct, which is in an orderly manner and as such, it is brought about by a classroom management that is not only accepted and desired by many people but also effective in delivering a milestone. According to Capel and Anne (2005), classroom discipline is a challenge of the highest orders that beginning teachers face in their new environments (Capel & Anne 2005). As such, these teachers find themselves compromised in situations where they are required to attend or respond to spontaneous replies coming from the students. Moreover, they find it difficult to give responses to cues coming from the entire class he is teaching. However, such teachers tend to develop an attitude of sensitivity when issues concerning the behavior of the students, which they perceive as capable of disrupting their planned presentation, are brought into contention (Capel & Anne 2005). Further, classroom discipline, due to its dominance among the challenges faced by teaching beginners, can be perceived as a code word. As such, it is a codeword as it encompasses a host of diversified difficulties (Boydell & Bines 2009). Still, it is a codeword as it is a point of reference. In this regard, it can be used as an indication that the teachers who are in their first year of teaching lack some specified skills and as such, it enables the school management to establish