An Introduction To Toyota Motor Corporation Marketing Essay

An Introduction To Toyota Motor Corporation Marketing Essay In 1933 company was founded by Kiichiro Toyoda. In 1934 department of Toyota industries manufactured first product the product called Type A engine and its first passenger car AA in 1936. Toyota bought some other companies also and own and operates Lexus, Scion, Daihatsu and Hino Motors and shareholdings in Fuji heavy industry, Isuzu, Yamaha, and Mitsubishi Aircraft Corporation. All these and some other in total includes around 522 subsidiaries. Toyota is headquartered in Toyota City, Aichi and in Tokyo. Instead of automobile Toyota also provides financial services through its division Toyota Financial Services and also builds robots for different industries. Toyota Motor Corporation its financial services and Toyota Industries all together form the bulk of the Toyota Group and one of the largest conglomerates in the world. Toyota is worldwide famous and well known company because of their high quality manufactured cars, Toyota is doing very well and growing very fast globally they have their operations, manufacturing facilities and valuable loyal customers all over the world. The new technology Hybird in Toyota cars gave a new pride to Toyota and the sales of Toyota going up day by day. In last few years Toyota became number one in automotive industry and became a number one in mostly selling their cars worldwide. Below chart shows the figures of manufactured cars in 2008 and the chart is showing other companies production also. In 2008 Toyota overtook GM and automotive industry announced Toyota the world biggest carmaker. But after that complains started arising and more customers stated blaming about the quality controls because of their rapid expansion. Due to the rapid expansion they recalled more than eight million cars in year 2009 the brake and accelerator defects and bearing, defending their selves against 98 lawsuits due to the deaths, injuries and damages happened to customer who were using their cars. http://news.bbc.co.uk/1/hi/8626668.stm Toyota products were in high demand worldwide and they had a time when they felt they might not be able to meet the demand of customers but they were selling as normal routine and increase the production with huge volumes and increase the manufacturing speed. Contacted and started working with more suppliers for different parts which they are use to buy from different suppliers. Toyota Executives and Mr. Akio Toyoda had a strong feeling that working with new and more suppliers might give a bad impact for their quality and they might not be able to control well. They had very busy and high demand for their cars instead of finding good solution to cope this situation they didnt go for more alternatives like booking, reservation for cars instead of doing this they gave focus on rapid expansion. Rapid expansion met the demand of customers but on the other hand gradually they started receiving complains from their customers. In one period they were aware of the problem but they didnt recover it and took it easy which later returned back as a big problem for Toyota and did huge quantity recalls which cost a lot. Rapid expansion helped but put them in big problem also they lost the quality control and the spare parts purchased from different suppliers were the big problem also. They have basically three types of suppliers: Tier One Suppliers Tier Two Suppliers Tier Three Suppliers The car makers manufacturing system is known as Original Equipment Manufacturers, or OEM. After OEM system then they reply on Tier One Suppliers, Tier Two Suppliers and finally Tier Three Suppliers. Tier one supplier such as Bosch, Denso, Continental, Delphi, Valeo and Tenneco. These companies deliver big integrated system directly to the OEM. Tier two suppliers provides individual products to Tier one or directly to OEM. Tier three supplier make single products and deliver to Tier two suppliers. Due to the high demand of products the supplier did big mistakes and put Toyota in big problems. The unintended acceleration was problem happened because of the Tier Two Supplier. In Tier one supplier category they have few suppliers and they never faced any problem while working with them. But on Tier Two and Tier Three they have thousands of suppliers around the world which is quite hard for Toyota to control closely to all of them. OEM working smoothly closely with Tier One Suppliers but facing many problems with their thousands of Tier Two Suppliers and Tier Three Suppliers. These problems are increasing and they are losing market grip and the customers trust because of these kinds of inefficiencies and less quality control standards. Toyota Lean Production System Lean Production/Manufacturing Lean production is a model followed very well by Toyota which helped a lot to improve their working conditions and helped them to save time and money. The main concept behind this word lean is more outputs against less input in less time. The main sources of this less input are money, work force, working space, inventory and time. These wastes needs to be eliminated, in other words lean production means to minimize the waste and make easy, simple steps and speed up the working results. Toyota Production system called as lean manufacturing also because they introduced and worked on this concept of saving extra wastages. The system eliminates the overproduction, waste, useless transportation, inventory, motion, defective goods, over processing, waiting and implementation of the concepts like continuous flow and customer pull. The major areas which are very considerable and main causes are: Quality Delivery Safety Costs Morale Diagram showing components of Lean Production System Advantages of Lean Production Lean manufacturing helped Toyota to achieve many targets with the help of this system they achieved many benefits which helped them to save money, time and work force and many other factors also that indirectly strengthen the company and help their market share grow worldwide significantly. Within few years the lean production helped them to reduce wastages by around 80% which is very high for this type of big company, production costs were reduced by 50 percent and manufacturing cycle time decreased by around 50 percent also. Inventory reduction reduced significantly which helped them to save space for storing and work force decreased by 50 percent also. These reductions encourage them to increase facilities for employees and customers, improved the working environment. Friendly, comfortable working environment encourage employees and it helped to have higher quality and higher profits. They achieved many benefits through great system flexibility, more focus and good flow of shipping and billing frequencies. Below mentioned chart illustrates very clearly the different between the traditional manufacturing system and lean manufacturing system. Production system of 20th century was recognized as a mass production system of Toyota and lean production system is taken as 21st century production system. Toyota Production System (TPS) TPS based on 7 basic principles which really helped them to have good approach to meet the demand and in a good satisfied manner. The principles they followed tried their best to reduce setup time and to have better quality focused on small lot productions. Encourage and involved employees gave them job security and rights to involve and give full participation and their thoughts for improvements, quality increment and maintained the equipments with great new changes. Involvement of suppliers of all three types and the pull production is a part of those 7 basic TPS principles. http://www.1000ventures.com/business_guide/lean_production_main.html Toyota Supply Chain Management Supply Chain Management Any company manufacture products and at the same time buy products from different suppliers and then these products sold to their customers, this procedure called supply chain. Supply chains are simple and difficult too depends on the company size and the products produced by them. There are some elements involved in supply chain which are customer, purchasing, planning, transportation, production and inventory. Those people who manage all these procedures involved in this case known as supply chain management. To make it sure that supply chain operating are efficient and producing high level of customer satisfaction and trust at low costs, companies adopted supply chain management technology and processes. The three basic activities involved which company follows which are: Operational Tactical Strategic To make it quicker companies bought and use special technology software which helps to have quicker information between customers and suppliers. ERP, SAP and Oracle are mostly used to give and take latest updates. http://logistics.about.com/od/supplychainintroduction/a/into_scm.htm http://www.mhprofessional.com/product.php?isbn=0071615490 All major automotive companies use supply chain management and lean production system. The rapid expansion gave big impact on its supply chain, when the requirement to expand the supply chain it meant they need to work with many unfamiliar and new suppliers who was not aware and dont had deep understanding of the culture of Toyota. In 2008 Toyota used parts which were not completely controlled and the chain didnt focus that much because of the rapid expansion and high demand. http://www.economist.com/business-finance/displaystory.cfm?story_id=15576506 The company did a big mistake too highly depending on the supplier which are outside Japan, it would be better to have few suppliers and near and in approachable market where they can control easily. Toyota needs to have closer monitoring on supply base especially for tier two and tier three supplier. Due to the rapid expansion the supply chain also disturbed because of many reasons, its hard to work with new supplier suddenly and who are not aware well to our company structure and culture. http://forums.industryweek.com/showthread.php?t=14131 Success Lean production system, supply chain management and the concept of product life cycle which is well followed by Toyota helped Toyota to reach the highest level in automotive industry. Other inspirations within organization also make a big contribution like an internal blog, rewards, hold creativity and ideology sessions, give positive feedback and respond to suggestions, celebrate on success, encourage risks celebrate failures too, use of mind maps, mix up work teams, understand consumer behaviour and innovation links to Jobs. http://news.bbc.co.uk/1/hi/business/4015831.stm http://videos.cnet.co.uk/39042972.htm Recommendations Toyota OEM is working closely to their Tier One Supplier and having good results, few suppliers come under Tier one category they have long term relations and never faced any problem regarding quality or other related issues. But Toyota has faced many issues and still facing and having problems with their Tier two suppliers and tier three suppliers. During rapid expansion they increased the quantity of suppliers and they were not aware completely about Toyota cultures and Toyota even could not check and focused that well on their supplies. They did a big mistake to reply on new and thousands of suppliers in Tier one and Tier two categories and other big mistake was they replied on those suppliers which are outside Japan. I would say it would be great if they take extra time for deliveries give more attention on lean and supply chain. Try to decrease the number of tier two and tier three suppliers try to list them and have few which are according to the Toyota standards. Give more focus on quality controls and the team must make sure there will be no space for recall after handover the vehicles to the customers. Chapter 3: Conclusion In short Toyota is doing well in the market and going at the highest level of their successes. Enjoying being number one in the automotive industry, ranks number one in highest units selling cars worldwide. Regularly struggles and keeps trying bringing innovation to their products helped them to be number one innovative company in the world. Toyota Prius Hybrid innovation gave more value to Toyota Corporation, after introducing Prius I and II finally they introduced new Prius III with many more facilities and functions for drivers to enjoy the journey and daily life on road while travelling to jobs, offices etc. Overall if you see they are doing well but from 2008 after rapid expansion and when they took over GM after that they started facing issues and complain. They are trying their best to cope and tackle this hard time, recalling all vehicles which parts are needed to exchange and working to get quality promised parts form their tier two and tier three suppliers. List of Sources Internet: Manchester Business School [Online] (Cited 24 November 2009) Available from Paggu [Online] (Cited 28 November 2009) Available from Exeter Business School [Online] (Cited 27 November 2009) Available from Yo Goy [Online] (Cited 27 November 2009) Available from Automative Industry [Online] (Cited 22 November 2009) Available from London Government Uk [Online] (Cited 2 December 2009) Available from Working Knowledge [Online] (Cited 2 December 2009) Available from MSN Autos [Online] (Cited 30 November 2009) Available from http://www.mhprofessional.com/product.php?isbn=0071615490> All Hybrid Cars [Online] (Cited 27 November 2009) Available from BBC News [Online] (Cited 26 November 2009) Available from CNET [Online] (Cited 27 November 2009) Available from Toyota [Online] (Cited 29 November 2009) Available from http://blogs.hbr.org/cs/2010/03/dont_believe_everything_you_re.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE Literature: E Ghaziri, H.M (2003) Knowledge Mangement (5th Edition). Prentice Hall Harvard Business Review on Innovation. Harvard Business School Press Joe Tidd and John Bessant, (2009) Managing Innovation: Integrating Technological,(4th Edition) Market and Organizational Change by Paperback April 2009. Semsar, E. (2009),Strategic Innovation Marketing 21 January 2009, London Chris Freeman Luc Soete (2005), The Economics of Industrial Innovation Chapter 8, page 197 to 204.

Lets Talk About Dying

Presentation Summary Greg Konen In Peter Saul’s (2011) â€Å"Let’s Talking about Dying† talk, he opened up with a very poignant statement that when 2000 brain cells die daily he argues that our dying process really truly has started. As a physician, he reports that he has seen many changes in the last thirty years. One significant change is the role of technology in healthcare. Technology, he argues, is credited with life prolonging, rather than life saving.He also states that chronic diseases are now taking control in the dying process. He postulated that the four ways to die are: (a) sudden death, (b) terminal illness, (c) organ failure, and (d) frailty (Saul, 2011). Sudden death is declining due to technology and increased education. Terminal illness is usually reserved for the younger person. Organ failure will lead people into the Intensive Care Unit of the local hospital. He reports that there is seven times more stress associated with this type of death (S aul, 2011).He also states that one in five United States citizens will experience this type of death (Saul, 2011). The final way to die, frailty, is what most people will experiences. Life longevity breeds frailty. This dwindling capacity is an inevitable part of aging (Saul, 2011). This increased longevity leads to longer life; not necessarily better life (Saul, 2011). The key for healthcare professionals is respecting patient choices (Saul, 2011).To explore this concept, Saul undertook some research efforts to explore the dying process in Australia. He found that one in one hundred patients had advanced directives which he called a â€Å"dialogue† (Saul, 2011). A chart reviewed showed that the healthcare profession failed to address the needs of advanced directives with their patients (Saul, 2011). Saul argued that respecting patient choices should just be normal practice for hospitals (Saul, 2011).He summarized his talk by stating that the two most important questions rega rding the dying process are: (a) who do you want to make your decisions? and (b) have you spoken to that person? (Saul, 2011). His closing quote by Dame Cicely Saunders, â€Å"You matter because you are you, and you matter to the last moment of your life† is a poignant reminder that most people want, and deserve control, in the dying process. Reference Saul, T. , (2011, November). Let’s talk about dying. Retrieved from http://www. ted. com/talks/peter_saul_let_s_talk_about_dying. html

Bullying Bullying And Bullying - 941 Words

There are different ways to describe bullying. Stopbullying.gov states the definition of bullying is â€Å"unwanted, aggressive behavior among school aged children that involves a real or perceived power imbalance.† Webster’s dictionary portrays the definition of bullying is to frighten, hurt, or threaten (a smaller or weaker person): to act like a bully toward (someone), or to cause (someone) to do something by making threats or insults or by using force. Violenceproventionworks.org mentions A person is bullied when he or she is exposed, repeatedly and over time, to negative actions on the part of one or more other persons, and he or she has difficulty defending himself or herself. Pacerkidsagainstbullying.org say Bullying is when someone is being hurt either by words or actions, feels bad because of it, and has a hard time stopping what is happening to them.† They use different words but they all have the same connotation. Bullying can and does happen in sc hools, playgrounds and within every grade throughout the school. Bullying doesn’t stop when you graduate school. Bullying can happen at home, at work, and in any and every aspect of life. There are many reasons a person starts to bully someone else. People who start to bully have strong needs for power and negative dominance. Bullies often find satisfaction in causing injury and suffering to others. They are often rewarded in some way for their behavior with material or psychological rewards. People who bullyShow MoreRelatedBullying And Bullying : Bullying1180 Words   |  5 Pages Bullying is defined as unwanted or aggressive behavior that causes someone to feel afraid or intimidated. This behavior could be something physical, verbal, or something done electronically or through social media. 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Jaylen and his girlfriend had recently broken up and she began cyberbullyingRead MoreBullying : Bullying And Bullying1000 Words   |  4 Pages Bullying was defined as overly powered strength used when intimidating one, demanding ones request. Cyberbullying was defined as using electronic devices such as computers, texting, cellphones, iPad’s, etc. Bullying and Cyberbullying are similar in so many ways. One major similarity is aggressiveness, which is used to cause harm to a victim. They both are done to cause the victim pain. Cyberbullying and Bullying are neither often reported. Bullying is repeated behavior over and over again. ThoseRead MoreBullying : Bullying And Bullying880 Words   |  4 Pages Ever since this incident administrators have taken serious actions and the bullying has dramatically decreased. Students ceased to create rumors about him. They don’t physically abuse him or call him names in front of his peers anymore. However, he still gets talked about behind his back but of course it’s not as bad as before. He visits his counselor on a weekly basis and things have gotten much better. I’m glad that I stuck around to be there for him while he struggled with such a horrible timeRead MoreBullying : Bullying And Bullying1387 Words   |  6 PagesAn average bullying session lasts about 37 seconds; an adult intervenes in the problem about one in twenty-five times (Bullying Facts). Bullying is seen as aggressive and unwanted behavior between two or more people (Aspa).   Most people who are not involved in the actions going on do not really know it’s happening.   Most parents do not even know when their child, or children, are being bullied (Bullying Facts).   Bullying can be prevented if the right consequences take place.   Parents and schoolsRead MoreBullying : Bullying And Bullying769 Words   |  4 Pagesphysically bullied on the premise and cyber-bullying. The females reported more Cyber-bullying, off-school premises, through text massages and social media outlets. The males reported a higher rate of physical bullying on the school premise than the females. Students reported the occurrence of physical intimidation preventing younger students to access hallways. Also, student’s who are perceived as â€Å"different† are target and taunted. Currently, the bullying behavior seems to be accepted by the staffRead MoreBullying : Bullying And Bullying948 Words   |  4 Pages Bullying Teasing and playing around are all part of growing up; however, what happens when it happens over and over. The Hernando County Code of Conduct defines bullying as: systematically and chronically inflicting physical hurt or psychological distress, or physical behavior, including and threatening, insulting, or dehumanizing gesture, by a student or adult, that is severe or pervasive enough to create an intimidating, hostile, or offensive educational environment; cause discomfort orRead MoreBullying : Bullying And Bullying Essay1924 Words   |  8 Pages Bullying is a very touchy subject for people to talk about. It deals with a lot of mental, physical, and emotional damage. Bullying is violent and unwelcoming behavior among various different aged children in school that involves a lack of power for one kid and a lot of power for another. The behavior of a bully is repeated numerous times over time and becomes more aggressive as the path goes on. The bully has an imbalance of pow er over the one being bullied. They bully uses their power for givingRead MoreBullying : Bullying And Bullying1030 Words   |  5 PagesKassandra Barragan Ms. Filar English 4/ Per: 1 9 May 2017 Bullying While doing research on bullying, I found studies on subject like cyber bullying, physical bullying, and verbal bullying. Bullying is a big problem now and has been in our society for some time. What is disturbing is that school is supposed to be a place where students learn and try to get away from outside problems but sadly some see it as a battlefield or place of survival. According to Webster s Dictionary, a bully is someone

Religious Philosophy Article Critique - 783 Words

Religious Philosophy Article Critique Meshell O’Neal Axia College of University of Phoenix I believe that yes, a person’s religious views should effect the way they treat others. In Christianity, we follow in the footsteps of Jesus Christ, whom never sinned. He is still the Holiest person below God, but as God. Jesus knew that his purpose on earth was to do the will of his father and in doing so he was humble and compassionate to those that he healed, and at the same time he was also to the point and direct when he needed to be. He knew everything about everyone then just as he does now. Jesus’ treatment of others shows people that they can be like that to and still care even if what they have to said might seem harsh. The†¦show more content†¦We also learn by watching or observing the people and things around us. We cannot be humbled if we do not know what humbleness is or even what it looks like when we have not seen it. This is a most valuable trait, however, it is an every growing trait that has to be continuously tested throughout a person†™s life. I might be able to give a parable to the widow’s story, but I could never rewrite it. I have seen many people that have been hurting in their finances. I feel that I could only give a testimony of myself in this situation. My husband and I had paid our bills usually first and then did not leave enough money left for food before we got smart and started getting the food first. As I started going to church I realized what tithing meant. One Sunday I had only change in my purse and I still needed to get diapers. My gas tank was on E, and my husband did not get paid again until the first of the month. I stepped up and believed in faith that God would provide for me and so I gave what I had in my tithe and offering. The next night I had Choir Practice and a friend met me in the hall at church and handed me an envelope. 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Since he had such an active and stellar political career, his political and social beliefs and his achievements in those areas have received a lot more attention than his religious beliefs and philosophies that he conformed to. In this article an attempt is made to highlight his religious contributions to the American theology. Martin Luther King was born on 15th January in the year 1929 in the rural parts of the state of Georgia2. His family was deeply rooted in the ChristianRead MoreThe Use of Satire in Voltaire’s Candide by Gottfried Wilhelm Leibniz773 Words   |  4 Pagesmindset towards the social, religious, philosophical, political, and scientific beliefs that were favored during the Age of Enlightenment. Going against the crowd and making his opinions clear were not only Voltaires specialty, but also his career. When he wrote his novel in 1759, Gottfried Wilhelm Leibniz’s idea of philosophical optimism was very popular. Leibniz, along with many others, believed that Earth was the best of all possible worlds. As explained in an article on Leibniz published by theRead MoreJournal Article Critique Of John G Pauline Cosmic Christology And Ecological Crisis Essay1103 Words   |  5 Pages LIBERTY UNIVERSITY SCHOOL OF DIVINITY Journal Article Critique of Gibbs, John G. â€Å"Pauline Cosmic Christology and Ecological Crisis.† Journal of Biblical Literature (December 1971): 466-479. Submitted to Dr. Michael Chiavone, in partial fulfillment of the requirements for the completion of THEO 510-D01 Survey of Theology by Todd Bush November 6, 2016 Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Brief Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Critical Interaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAfrocentricity, Race, and Reason1502 Words   |  7 PagesAfrocentricity, Race, and Reason: A Response to the Literature Chizi Igwe Introduction to Africana Studies 101, Section 2 Dr. Kalubi May 8, 2010 Afrocentricity, Race, and Reason: A Response to the Literature Background Information The philosophy of Afrocentricity is not a recent development. Its history can be traced to many precursor theories and ideologies. There were many intellectuals who have researched and theorized about Afrocentricity during its development. These intellectualsRead MoreKarl Marx And The Communist Manifesto1453 Words   |  6 Pagesand was able to attend college. His father’s religious switch from Judaism to Christianity not only turned him away from Judaism, but ended up preventing Marx from becoming a Rabbi himself. The nurturing, more father-like, nature of his father-in-law prompted Marx to pursue knowledge and growth over religious ideas or social etiquette. His childhood was the mold that shaped Karl Marx into the man he would become. Marx’s contact with Hegelian philosophy in college changed his perception on socialRead MoreAnalysis Of Samuel Beckett s Waiting For Godot Essay1607 Words   |  7 Pageswould say, Beckett lived a creative life. He was a humorist, poet, and novelist and later turned to theater director. 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It attempted to see the natural world through science and technology, and human passions through anRead MoreAnalysis Of The Range Of Justice By Gerald Gaus1318 Words   |  6 PagesAnalysis of â€Å"The Range of Justice† by Gerald Gaus Introduction In his Article, â€Å"The Range of Justice†, Gerald Gaus Explains that there will likely never be one vision of a â€Å"just society† Due to this, Gaus concludes that instead individuals have the responsibility to learn tolerance towards others whose views may be different than their own. This â€Å"moral maturity† is essential to understanding that we live in a diverse society that will likely never come to share a single conception of what is best